Daily Search Forum Recap: February 23, 2021

Has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage and deliver remarkable customer experiences that scale. Register today for “Has ‘Content’ Become a Dirty Word?” presented by Aprimo. Click here to view more Search Engine Land webinars. The post Webinar: How to avoid digital pollution and focus on your audience appeared […]

Google has updated its Google Maps reviews guidelines deceptive and fake engagement guidelines to now disallow making requests for revisions or removals of a negative review through offered discounts, free goods or services, or other incentives. So if someone leaves you a negative review, you are not allowed to incentivize that individual to update their review. The new guidelines. The new guideline can be found over here and it says “Content that has been incentivized by a business in exchange for discounts, free goods and/or services.” […]

Improve your content by collecting more data. Explore 3 different ways to add Google Analytics to WordPress to gain valuable insights into your website traffic. The post How To Add Google Analytics To WordPress appeared first on Search Engine Journal.