This weekend there was another unconfirmed Google search ranking update, maybe starting around February 26th through the 27th and maybe the 28th. There was significant chatter in the SEO forums and some of the tools showed a spike around the 27th of February.
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Google Search Tests Continuous / Infinite Scroll On Desktop Results Again
Google is testing infinite or continuous scroll on the desktop search results again. As a reminder, Google launched continuous scroll for mobile search last October. Google has also tested infinite scroll on desktop search for many many many years.
Google Investigating Cases Where Big Brand News Sites Ranking Above Small Specialized Publishers
Over the past couple of weeks or so, I have been hearing complaints from the SEO and publishing worlds that since some of the more recent core updates, Google has been ranking big publisher brands well above smaller, more specialized publishers that may know the topic better.
Google Help Doc Goes Deeper On SafeSearch With Troubleshooting Section
Google has put together a new help document on SafeSearch where it merged a bunch of content into a single page around this topic. It also added content around how SafeSearch works and a new section for troubleshooting that adds some details.
