Google Hole Light Room

Curious about a Google ad recommendation but skeptical about its impact on your campaigns? Now, you can apply a recommendation as an experiment by using the Experiments page. How it works. When you set up an experiment, you can test the recommendation without risking your main campaign’s performance. If the experiment is successful, you can apply the results by converting that experiment to a new campaign or transferring the experiment results to the original one. Limited functionality. Right now the feature is only available on broad […]

We may have had one of those smaller unconfirmed Google Search algorithm and ranking updates over the weekend. It may have started on Friday, July 23rd and spiked more on Saturday July 24th. I am also wondering if the fluctuations may be related to the soft 404 bug fix, but I do not know.

Since last week, Google has been rolling out a new search settings design interface. It looks more like the material design interface, with rounded and shaded borders. This is compared to the more bland textual look for search settings.