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I have a secret to share. I’m almost embarrassed by it in this hustle culture, but I’m also proud of it. My secret is that I obsess over keeping PPC at our little agency frenzy-free (as much as possible). Sure, there’s the occasional client mishap, last-minute promo, and late-night conversation (about once a year for us). But, overall, everybody on my team doesn’t work nights or weekends and we just don’t really have many last-minute “urgent” requests by clients. Let me repeat that: We’re a PPC […]
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