Google Ads announced a new summary view interface with the goal of making “it easier for you to manage your campaigns.” The new views include performance at a glance, performance custom recommendations, quick create and edit campaigns and a quick way to manage your keywords.
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As you all know, Google launched a new algorithm update on December 1st named the December 2021 product reviews update. Since then, the tracking tools have been off the charts showing insane levels of volatility and that volatility has continued through the weekend. The chatter is not as insane, when comparing what we are seeing with the tools.
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