I am back in my real office after over a year of recording from home – it is weird but good to be back. After Google dropping featured snippets significantly in the Google Search results a few weeks ago, they returned this week, out of the blue and with no explanation from Google…
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This day in search marketing history: February 24
Google unleashes the Panda algorithm In 2011, Google released an algorithm update that would eventually become known as the Google Panda Update. Google had been facing mounting criticism over content farms earning top rankings in Google with “shallow” or “low-quality” content. The Panda algorithm was Google’s response. The change impacted 11.8% of its search results in the U.S., which was a far higher impact on results than most of its algorithm changes. This may have been one of the most memorable days in the history of […]
Debunking the 4 myths of consumer data privacy that are holding marketers back
Four years after the launch of GDPR and one year after Apple’s App Tracking Transparency release, marketers are still grappling with the reality of the privacy-first era as it turns the marketing “best practices” of the last decade on its head and exposes a level of uncertainty. In this on-demand webinar, BlueConic’s COO and President, Cory Munchbach, was joined by Forrester Analyst and guest speaker, Stephanie Liu, to debunk 4 myths of consumer data privacy that are holding marketers back. The presentation covers: The spectrum of consumer preferences about their […]
Google Indexing API For Jobs Postings: When To Submit Changes
There are only two use cases, currently, for the use of the Google Indexing API. The first is for job postings listings and the second is for live events content. An SEO named Nick Lowery asked when using the indexing API for job postings how often should you submit the changes to job openings to Google.
