Google Ads Tests Smart Matching Match Type

Last week, @PPCGreg spotted Google testing a brand new match type in Google Ads named “Smart Matching.” What is Smart Matching? I have no idea but Google Ads confirmed it was a “small tests that select advertisers have opted into.” But I have no idea what makes this match type “smart.”

SearchEngineRoundtable1?d=UCg8P nGCaA | Craig Hordlow SearchEngineRoundtable1?d=yIl2AUoC8zA | Craig Hordlow SearchEngineRoundtable1?d=hl8ANDcrVaY | Craig Hordlow SearchEngineRoundtable1?d=V t1I SPZMU | Craig Hordlow SearchEngineRoundtable1?d=Gu391qSwH A | Craig Hordlow SearchEngineRoundtable1?d=cGdyc7Q 1BI | Craig Hordlow SearchEngineRoundtable1?i=Zq eVk8cmwM: NJ67FalDj4:V sGLiPBpWU | Craig Hordlow SearchEngineRoundtable1?i=Zq eVk8cmwM: NJ67FalDj4:F7zBnMyn0Lo | Craig Hordlow SearchEngineRoundtable1?d=MbsSfiz sEw | Craig Hordlow SearchEngineRoundtable1?d=qj6IDK7rITs | Craig Hordlow

Zq eVk8cmwM | Craig Hordlow

Related Posts

Optimizing your Google Ads account: 10 advanced strategies

  • 0

Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns can be incredibly difficult.  At SMX Advanced, Sam Tomlinson, executive vice president at marketing communications agency Warschawski, explained that marketers need to figure out how to work alongside AI and help them do better “because fundamentally we are not going to outtrade a machine.” Here are […]

ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best?

  • 0

OpenAI’s ChatGPT erupted into the market in November 2022, reaching 100 million users in just two months, making it the fastest application to reach that total ever. This smashed the prior record of nine months set by TikTok. Since then, other key announcements have followed: On Feb. 7, Microsoft announced the launch of the new Bing, which incorporates Bing Chat powered by ChatGPT. On March 14, OpenAI released a new version of ChatGPT based on the long-awaited release of GPT-4 (which was three years in the […]

Google UA historical data will be available until July 1, 2024

  • 0

Good news for those behind on exporting their Google UA data. Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to view and export all the data collected before this date until July 1, 2024. Google Analytics has finally put a date on the loss of historical data: For free customers, you will stop collecting data in Universal Analytics as of July 1, 2023. But you will still have access to view and export […]