Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4. Part of that planning revolves around: Mapping out how budgets will be spent over the final month and a half of the year.Which days to push the pedal most on. We dug deep into the more than $400 million in Amazon ad spend under management annually at Tinuiti (my employer) to: Quantify what we’ve seen in the past and better estimate what might […]
This day in search marketing history: January 22
Google deduplicates featured snippets In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice. Google said there would be no change to its overall set of web search results. There would still be 10 unique listings, as before. It’s just that Google would be deduplicating and no longer show any of those listings twice. Google Search Liaison Danny Sullivan announced the news via Twitter: If a web […]
Report: Insights into the Tik Tok Audience by Digital Marketing Depot
Five years after it first launched, the video sharing-focused social network TikTok has taken the world by storm. Downloaded more than 2 billion times by users in 150 countries, people have flocked to the mobile app which presents them with a stream of algorithmically selected short videos filled with music, dancing, cooking demos, and other short bits of user-created entertainment. For this report, DISQO surveyed 39,452 adult consumers in the United States with the goal of better understanding TikTok usage and consumer attitudes, particularly about brand […]
