Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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Google Will Announce When MUM Is Added To Google Search
The big search news this week from Google was around MUM, Multitask Unified Model. Which is different than BERT but similar in that it helps Google better understand language & make it easier to get helpful responses to complex search needs. Well, it won’t go live for months to years and when it does, Google will let us know.
Google Image Search Lens Tests Search, Text & Translate Options
In 2018, Google added a lens button to the mobile search image results. That eventually came to desktop as Google more tightly integrated Lens into Image Search. Now we are seeing Google test options for search, text and translate using Google Lens in Google Image Search.
Microsoft is planning to double the size of its ad business to $20 billion
Microsoft is looking to double its ad business from $10 billion a year to $20 billion in revenue. Leadership didn’t specify a timeframe, but if their goal is reached, it will become the sixth-largest digital ad seller worldwide. Microsoft’s multiple ad properties. Microsoft’s ad properties include Bing search, Xbox, MSN and many other websites that use Xandr to sell digital ads. Microsoft also introduced vertical ad formats, credit card ads, and expanded its audience network into 66 new markets. Search and news revenue up 16%. Microsoft […]
