Semrush At New York Stock Exchange

Craig Campbell shares his insights on past and future SEO trends, common SEO mistakes to avoid, career growth hacks, and a lot more. The post Craig Campbell Talks SEO Trends, Organic Growth & Personal Branding appeared first on Search Engine Journal.

Advertisers running PPC ads on Google may have woken up to an email this morning outlining its new policy regarding redundant keywords. What’s changed. The “Remove redundant keywords” recommendations suggest redundant keywords within the same ad groups. You may see the notification at the top right side of your ads dashboard. But starting January 19, the recommendation can include keywords across different match types.  Now, Google will start removing redundant phrase and exact match keywords in favor of broad. Robert Brady first noticed this and posted […]

There is an interesting response from John Mueller of Google on what to do with URLs that may appear duplicated because of URL parameters, like UTMs, at the end of the URLs. John said definitely don’t 404 those URLs, which I think no one would argue with. But he also said you can use the rel=canonical because that was what it was made for. The kicker is he said it probably doesn’t matter either way for SEO.