In part one with Dan Toplitt we spoke about how enterprise SEOs look at the larger picture of things but in part two, which is what this video is about, we spoke about the role of SEOs and how that changes over time and then what trends he sees in hiring SEOs.
Related Posts
Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions
In search marketing, you are often captive to what you can measure. That means if it’s not directly converting (or even converting with data-driven attribution), it’s wasted spend. Another way to frame this is the tradeoffs between efficiency and volume. The terms you are bidding on will eventually convert (unless you are bidding on utterly unrelated terms). But the question is, was that spend efficient and valuable? In this article, I will share some insights about striking the right balance between efficiency and volume, a productive […]
Google’s Webspam Report Explains Role Of SpamBrain via @sejournal, @martinibuster
Google’s annual webspam report highlights the incredible advances SpamBrain has made over the past year The post Google’s Webspam Report Explains Role Of SpamBrain appeared first on Search Engine Journal.
Google Helpful Content Update, New Product Reviews Update, Search Console Bug & Fix, Plus More
This week we covered the new big Google update that is coming next week named the helpful content update, I dig deep into it. Google has been talking about content issues for a while, so it is not surprising. Google will then launch its fifth product reviews update…
