Google and SEO: The Adversarial and Evolutionary Tale

The other day I saw Paul Haahr, a Google Search engineer vet, retweet something shared by Daphne Keller, former Google Search lawyer, who shared Facebook VP’s Nick Clegg Medium piece. With me so far? Anyway, the tweet from Daphne Keller “we will reward this behavior until you adapt your business and get too good at it, and then we will punish it” caught my attention.

SearchEngineRoundtable1?d=UCg8P nGCaA | Craig Hordlow SearchEngineRoundtable1?d=yIl2AUoC8zA | Craig Hordlow SearchEngineRoundtable1?d=hl8ANDcrVaY | Craig Hordlow SearchEngineRoundtable1?d=V t1I SPZMU | Craig Hordlow SearchEngineRoundtable1?d=Gu391qSwH A | Craig Hordlow SearchEngineRoundtable1?d=cGdyc7Q 1BI | Craig Hordlow SearchEngineRoundtable1?i=TPwuTWXm qY:KL6lA33rwlY:V sGLiPBpWU | Craig Hordlow SearchEngineRoundtable1?i=TPwuTWXm qY:KL6lA33rwlY:F7zBnMyn0Lo | Craig Hordlow SearchEngineRoundtable1?d=MbsSfiz sEw | Craig Hordlow SearchEngineRoundtable1?d=qj6IDK7rITs | Craig Hordlow

TPwuTWXm qY | Craig Hordlow