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Creating better ads in a world with only RSAs
Frederick Vallaeys spent 10 years working at Google and was instrumental in helping build features like conversion tracking and analytics. For the last 10 years, he’s been running his current company Optmyzr, which is a PPC management software that helps advertisers optimize their campaigns. In his session at this year’s SMX Advanced, Vallaeys goes into detail on how to make the most out of your RSAs and automated bidding strategies. The numbers. About 92% of advertisers have shifted to using RSAs, and the majority of those who […]
Ingenuity Google Search Easter Egg
Search for [Ingenuity] in Google Search and you will get this super fun easter egg of the the robotic helicopter flying around Mars. The Ingenuity successfully completed the first known powered atmospheric flight, from vertical takeoff to landing, on any planet beyond Earth, on April 19, 2021
Amazon is testing AI-generated summaries of product reviews
Amazon has confirmed it is testing a new feature in its Shopping app – summaries of product reviews, generated by AI. The summary provides a summary of both positive and negative feedback about products. Beneath that is a note: “AI-generated from the text of customer reviews.” Why we care. Reviews are a key factor when people are deciding whether to buy a product. This feature could potentially be helpful for users – condensing hundreds or thousands of reviews into a useful summary. The big thing to […]
