Video: Google Parabola String Art

Google posted a new blog post about an old ranking system it has not talked about before named “topic authority.” Initially, everyone thought Google was announcing a new search ranking algorithm update, but no, Google’s Danny Sullivan clarified on Twitter, saying, “this isn’t a new system that’s just launched.”

Yahoo Search seems like it will be making a come back in the future. Yahoo has been dropping hints over the past couple of weeks related to this return and is also hiring a Principal Product Manager for the Yahoo Search platform to help lead these initiatives. The job posting. Yahoo posted a job listing for a “Principal Product Manager, Yahoo Search” a few weeks ago. The job posting, in part, reads, “We’re looking for a Product Manager for Search at Yahoo. We are looking for folks […]

So much time, attention, and strategy go into optimizing traffic. Search marketers work hard on perfecting ad copy or bidding strategies to squeeze another drop of efficiency out of already fine-tuned traffic machines.  However, your ad campaigns’ landing pages have tremendous advantages and are easier to implement and optimize.   The time you spend improving your landing page conversion rates will compound into better sales, higher profitability, and stronger digital marketing campaign results.  Tip 1: Create unique landing pages for unique audiences This is not a suggestion […]