Here is a recap of what happened in the search forums today… …
Day: April 15, 2021
Google Ads Insights Page Available To All
After several months of teasing and testing and rolling out betas, the new Insights page is now available to all Google Ads advertisers no matter where on the planet they live. Google said that starting on April 14th, yesterday, “the …
Google Search Tweaks Knowledge Panel & Filter Design
Yesterday Google tweaked the design for when it shows knowledge panel information in the search results. On desktop search, it is showing these search result filter buttons that swap in the filtered results at the top, as opposed to anchoring …
Google Says Cache View Is An Unmaintained Legacy Feature
Google’s Martin Splitt said something we all know to be true for a while now, he said on Twitter that the “cached view is a basically unmaintained legacy feature.” I asked Martin if he is cool with me sharing this …
Google Podcast On Search Serving, Debugging SEO, Hreflang Complexities & More
Google’s John Mueller, Gary Illyes and Martin Splitt published another Search Off The Record podcast and this one talks about how Google (or any search engine) serves results, Gary spent a lot of time on this topic. Martin Splitt spoke …
Google Product Reviews Update May Impact Your Discover Traffic
Google told us that the product reviews update is a lot like the core update in many ways but it is not a core update. So I asked if like core updates, can the product reviews update impact your Google …
Google Local Inventory Snippets Tests Store Location
Google Search can now not only show product results with images, and not only the ratings, pricing and if the product in stock but now Google is also showing if there is a nearby store that is open with that …
Google Soft 404 Detection Bug May Be Causing Ranking Issues In Google Search
Over the past several days, I think starting around April 9th, Google made some change to how it detects soft 404s and that change may be causing ranking issues for some sites in Google Search. …
Google Assistant / Duplex Can Complete Your Restaurant Takeout Orders
Google announced a bunch of new Google Assistant features yesterday. One big one, I think, is Google “Assistant can now help you complete your purchase in only a few steps powered by Duplex on the web.” …
Google Ads Will Apply Recommendations Automatically If Opted In
Google announced that it is rolling out the option to apply recommendations automatically, that is, if you opt in to this feature. Google said “many of you that reviewing and implementing recommendations can be time consuming,” so Google is going …