Last week, PPCGreg posted on Twitter that Google Ads is “taking more liberties in the queries they’re allowing for Exact Match to show for. He said it “seems like they loosened things up a good bit.”
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LinkedIn ads survey reveals humans, cities, and numbers increase performance
Vidmob has just released its comprehensive report on global LinkedIn advertising trends, providing invaluable insights into the most effective visual elements, text, and creative strategies for capturing audience engagement on this prominent B2B social platform. The report analyzes over 800 million ad impressions from brands executing paid video advertising campaigns on LinkedIn, spanning both the EMEA region and North America. Let’s dive in. The numbers. The survey found that videos including the following elements performed better than those that did not. +149% lift in view through […]
