Google: Trust Seals On Your Site May Not Help With Communicating E-A-T

Lily Ray shared on Twitter some examples of Google making up artificial author names to attach to some of its search results snippets. She showed some named such as ALP Dull, R Wine, W Wine, and other names that are being pulled from the content somewhere but are not real names.

Google’s John Mueller said again that using hreflang will not help you rank better and does not change rankings for your site. All it technically does it replace the URL that ranks already with the regionally appropriate URL in Google Search.

Here is a recap of what happened in the search forums today…