Here is a recap of what happened in the search forums today…
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YouTube has launched a global Target frequency feature
YouTube now has a global Target frequency goal option for video campaigns. The new goal allows advertisers to select a frequency goal (up to four per week), which YouTube will optimize towards. What YouTube says. “Now advertisers can select the frequency target and our systems will optimize towards maximum unique reach at the frequency goal. With our built-in capping, campaigns deliver within a tight distribution range so viewers don’t see the ads too many times. In fact, over 95% of Target frequency campaigns on YouTube successfully […]
Google SEO Office Hours Now Down To One Time Per Month
Google’s John Mueller has been doing Google SEO office hours for what feels like a decade or so. It is when John Mueller would answer questions live from SEOs and then that would be published on YouTube for all to watch later. We would cover a lot of those recordings here and even ask some questions live.
Google Products Reviews Update Refreshes Won’t Likely All Be Announced/Confirmed
Another tidbit I wanted to pull out of my larger story on the Google Product Reviews update was that when Google does refreshes or updates to this algorithm, Google may not announce those updates or even confirm the update has been made.
