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Google Tests Colored Backgrounds For Shopping Ad Carousel
Google is testing using different lightly colored backgrounds for the shopping ads carousel in mobile search. We saw Google testing lighter variations of this almost a year ago, some with gray shades and some with slightly colored shades. Now we are seeing Google test this with more bold colors.
PPC prioritization: Knowing where to focus efforts to make the biggest impact
Maria Corcoran has been at Microsoft for about a year and a half. Before that, she was part of the in-house team at Adobe. In her SMX Next 2022 session, she discusses the evolution of page search and what that means for advertisers and brands. The advancement of technology has led to the creation of third-party tools that have bidding algorithms and the ability to advertise on multiple search engines such as Google, Bing, Yandex, Baidu, etc. Those tools have replaced the manual processes of bidding […]
