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Daily Search Forum Recap: May 12, 2022
Here is a recap of what happened in the search forums today…
Google Preparing For New Search Console Functionality
Google is likely going to keep releasing new features and functionality for Google Search Console over the years. John Mueller of Google kind of confirmed that when he said on Twitter that the Search Console team is preparing for “future functionality that’s not yet released.”
How to plan and budget for enterprise SEO
In an ideal enterprise world, your CMO would plan a budget for SEO, leaving you to enjoy building your strategy without endlessly trying to prove ROI for each line item. Like I said, ideal. But not exactly realistic. Because CMOs are often hyperfocused on brand strategy or activation. Often, SEO is an entirely new marketing channel for enterprise companies. So, SEO professionals are left to their own devices. Anyone who’s ever had to plan an enterprise SEO budget knows that making this business use case can […]


