Technically, if you change your content based on the IPs or user agents visiting that piece of content, specifically giving GoogleBot different content than your users, that would be against Google’s cloaking policy and warrant a Google penalty. But based on the intent of that change, most likely, you won’t be penalized.
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Refine This Search & Broaden This Search Now Live In Google Search
After the announcement in September at Search On and months and months of testing, the Refine This Search and Broaden This Search features are fully live in US English Google Search results. This is not to mean the Things To Know and Things To Consider feature is live yet, it is just being tested.
Google Tends To Not Watch For Scroll Events Or Click To Load More Buttons
What is the latest in terms of how Google / GoogleBot sees the content on your full page. Now when it comes to lazy loaded content, John Mueller said GoogleBot tends not to watch out for a scroll event or a click to load more button. With this set up, lazy loaded content, he said you will want to make sure to set up intersection observer so Google can use that to find your content.
