This past Friday, I asked John Mueller of Google a bit more on if and how Google may use machine learning for adjusting the weights of various ranking signals. The short answer is, Google may or may not do this, depending on the specific ranking signal.
Related Posts
Google Tests Services Button First In Local & Map Search Results
Google seems to be testing displaying the “services” button as the first action button in the local and maps search result listings. Usually, the first action buttons would be the call button, the directions, or even the website buttons. But Google is testing showing the “services” button first.
Google Ads Moves From Last Click To Data Driven Attribution (DDA) For Conversion Actions
Google announced yesterday that Google Ads is moving away from last-click. Instead the data-driven attribution (DDA) will soon be the default attribution model for all new Google Ads conversion actions, Google said. In addition, Google is removing the data requirements & adding support for all conversion action types to be able to use DDA.
Google Search Featured Snippets Full Width Design
Google Search is testing an updated design interface for featured snippets. You can see that the featured snippet goes across the full width of the layout, when it normally cuts off at the end of the search box.
