Google I/O kicks off next week and it is open to all, remotely, online. I will actually be offline Monday and Tuesday of next week for a Jewish holiday and I/O starts on Tuesday, so I will miss watching some of these live. Although, I think many of the sessions were pre-recorded?
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This day in search marketing history: February 16
Google’s John Mueller: Try to avoid link building In 2015, Google’s John Mueller was asked on a Google+ hangout “is link building in any way good?” Mueller’s initial response: “in general, I’d try to avoid that.” As with any Mueller answer, there was a bit more nuance to be found in his answer: “So that you are really sure that your content kind of stands on its own and make it possible for other people to of course to link to your content. Make it easy, […]
