Vlog #120: Mike McPeak On Learning SEO On The Job & Hiring An SEM Agency

Google Maps announced it is adding photorealistic aerial views, new cycling route information, new notifications for sharing your location, and more.

Here is a recap of what happened in the search forums today…

Google and Microsoft have forced marketers away from manual controls in favor of automation. Responsive search ads have replaced expanded text ads. Performance Max is the new way forward for ecommerce. Multi-platform is coming to a Bing account near you. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. But there’s a major one I’d like to dig into for this column: messaging. Specifically: Messaging’s unique power in today’s search campaigns. Successful elements of great messaging. The right way to […]