Daily Search Forum Recap: May 24, 2021

B2B marketing leaders voice similar concerns around paid search: “We’re not reaching the right people.”  “We need to attract more decision-makers.”  “We want to go up-market and target larger companies.”  “We need to close larger deals.”  These are just a few pain points keeping marketers up at night. Targeting the ideal customer is a challenging and can lead to budget waste and a high cost per qualified lead.  Compared LinkedIn targeting which offers options such as company size and job title, paid search requires more elbow […]

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