In part one we spoke about learning SEO on the job and then here spoke about about the topic of doing marketing and SEO for a company that is in a low tech space. He said a lot of it was not just about basic technical SEO on his web site but also the content…
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This day in search marketing history: January 26
LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. Advertisers could now target by exact job title, company name or LinkedIn Group. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Originally, advertisers could only target by geography, job function, industry, company size, seniority, age and gender. Although marketers liked LinkedIn Ads’ extensive ad targeting, they were critical of how expensive it was on a per-click basis. Also on this day Google Ads scripts rolls out support for asset-based […]
Google helpful content update is now done rolling out
Google has confirmed that the helpful content update is now finished rolling out. The update took 15 days to roll out, starting on August 25, 2022 and ending on September 9, 2022. Google has posted it completed today, September 9th. As a reminder, Google’s helpful content update is a sitewide signal. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first. In short, did you write that piece of content to rank on […]
Google: Core Web Vitals Does Not Need To Be Met For Top Stories Inclusion
I covered this the other day but it needs to be pulled out and emphasized as its own story. Google said that pages can be included in the top stories carousel and section even if the core web vitals is not “cleared” or met.
