John Shehata is the Global Vice Present of Audience Development Strategy & CRM at Condé Nast. John also founded NewzDash.com, an SEO software toolset for news publishers. But more importantly…
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Four new Apple Search Ad placement options
Apple now has four new options for advertisers to drive visibility and downloads in the App Store. The new placements are: Today tabSearch tabSearch resultsProduct pages — while browsing The Today tab. The Today tab lets you reach people with high-impact creative on the front page of the App Store. The ad creative for the Today tab placements are based on a custom product page you set up in App Store Connect, and must be approved for advertising before your ad can run. Search tab. Ads […]
