Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has finally started to use MUM in search… …
Month: June 2021
Google Ads API Migrate Your Feed-Based Extensions To Asset-Based Extensions
Google is telling those who used the Google Ads API to make sure to migrate the Feed-based extensions to supported Asset-based extensions soon. I believe the deadline will be October 20, 2021. Also, Google announced the new {extensionid} ValueTrack parameter …
Google Merchant Center Relaxes Insufficient Payment Information Policy
Google announced that it is changing the insufficient payment information for Google Merchant Center. Specifically Merchants will no longer be required to provide their accepted payment methods on their website to customers before the checkout process. This change began on …
Google Redirects Help Page Expanded To Show Impact On Google Search
Google has vastly expanded its help document on how various redirects impact your site’s performance in Google Search. The document even mentions “Crypto redirects” which to me seems like a new term but just means a way to communicate in …
Google Ads Is Deprecating Broad Match Modifier (BMM) Keywords In Late July
Google announced that by the end of July 2021 it will be deprecating the broad match modifier (BMM) keywords. That means you will no longer be able to create new BMM keywords with the +keyword notation. …
How Google Used MUM In Search For The First Time
Google announced yesterday one of, if not, the first, use case for MUM – Multitask Unified Model – in search. Google did tell us they will let us know when it is being used and here it is. They used …
SMS Text Marketing for Indie Musicians
SMS (a fancy term for text messaging) can be a really effective channel to market your music. If done well, marketing your music through SMS can help you communicate with more fans, more quickly, and more effectively. We’ll get into …
Daily Search Forum Recap: June 29, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… …
Bing Search Tools With Colored & Monochrome Overlays Icons
Microsoft Bing has added some subtle effects to the search tools bar filters where you can filter the search results by news, images, videos, etc. When you hover your mouse over the options, Bing might color the background of each …
Google Showing Non-AMP URL In Top Stories Carousel When AMP URL Is Available?
Last week, Google began showing non-AMP content in the top stories carousel in mobile search. This was as expected with the page experience update rollout. But Kyle Sutton posted on Twitter that in some cases Google may even show the …
Google: Expandable Hover Text Not Considered Cloaking
Google’s Martin Splitt confirmed that having a hover over expandable text for navigational elements is not considered cloaking by Google. Martin said doing this is “Deffo not cloaking.” …
Google Search Spam Algorithm Update Part Two On June 28th
Google has confirmed that on June 28, 2021 it has released part two of the search “spam update.” Part two of the update started and completed on a single day, June 28th, like part one did on June 23rd. This …
Microsoft Bing Language Tabs
Microsoft Bing has a new feature over the past couple of weeks that let’s you add or remove a language tab to the search bar. The tab may show up for you if there are two or more popular languages …
Google Documents How HTTP Status Codes, Network & DNS Errors Impact Google Search
Google has added a help document that has shows how How HTTP status codes, and network and DNS errors affect Google Search. The page goes through each type of code and error and tell you how GoogleBot and Google Search …
Google AdSense Link Units Fully Retired
Last December, Google told us they are retiring the Google AdSense link units, one of the early popular ad formats within Google AdSense. Google just announced the company has “now reached the final stage of that process” by “removing fixed-sized …