Here is a recap of what happened in the search forums today…
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Google PMax adds generative AI to create text assets, images
The most automated type of Google Ads campaign is getting even more automated. Generative AI is making its way to Performance Max (PMax) campaigns – in the form of both text asset creation and AI image generation. New tools are going to make setup much easier than in the past process. Advertisers using PMax see 18% more conversions on average at a “similar” cost per action, according to Google. How it works. Advertisers can input their website into Google AI, then answer a handful of questions. […]
