Jeffery Jose, Google Product Manager, not only announced that the page experience update is coming to desktop at Google I/O but also announced that “Google Search will prefetch websites built using signed exchanges.” He said this was announced earlier this year but can make a huge difference with your core web vitals scores.
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This day in search marketing history: January 8
Intent research vs. keyword research In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Barry Schwartz asked Google’s John Mueller about Dubut’s statement. Here’s what Mueller said: “There’s probably always gonna be a little bit of room for keyword research because you’re kind of providing those words to users. And even if search engines are trying to understand more than just those words, showing specific words to […]
