Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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Google Maps Will Tailor Results For You & Time Of Day
Google announced at I/O a bunch of updates to Google Maps but one that you might care more about, being a local SEO, is that Google Maps will begin to tailor the map results based on time of day and who the searcher is. Google said “soon Maps will tailor what you see on the map based on things like the time of day or where you are.”
Google Does Read Unsupported Structured Data But Won’t Result In Rich Results
Google’s John Mueller said on Twitter that Google is able to read unsupported structured data, structured data that is in the schema.org docs but is not listed by Google as something they support on the Google developers site. But I would not expect you to see rich results from any of those unsupported structured data schema elements.
Google Merchant Center View Products Search Dashboard
Google now can show you a Merchant Center with Google Business Profile status dashboard in the search results. This is similar to how Google shows your local business profile in search, also similar to the Search Console dashboard and Google Ads summary box in search.
