John Shehata is the Global Vice Present of Audience Development Strategy & CRM at Condé Nast. John also founded NewzDash.com, an SEO software toolset for news publishers. But more importantly…
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Hey Google, Do You Have To Optimize Your Whole Website For One Page To Rank Well?
John Mueller of Google was asked another interesting question in this Friday’s SEO hangout. The question was, do you need to optimize your whole website if you only care to have one URL, one page, on that whole website to rank well? The answer was not necessarily but it does help the one page to rank if the other pages on the site are optimized.
SEO is math
SEO often doesn’t get a fair seat at the table when marketing budgets are determined. Even though SEO is marketing. As we’re approaching a time when many companies are having meetings in their conference rooms to determine budget allocations for the upcoming year, I want to help further the case as to why SEO should have a voice in the room (and budget in your marketing plans). But first, let me address a bit more why I feel SEO doesn’t get its fair shake. Proving the […]
