On Friday news broke that Moz has been acquired by iContact, subsidiary of J2 Global. The financial details of this acquisition were not disclosed and the news about this came to a shock to many, although, we all know the goal in the past several years was to likely sell the company.
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GA4 custom funnel reports are here
Custom funnel reports can now be created inside Google Analytics 4 (GA4), allowing you to view the steps you can follow to complete a task and assess the number of users who abandon the process between each step. How custom funnels work. Custom funnel reports are created using funnel explorations. To build a custom funnel report, you must first create a funnel exploration and save it as a report. Google Analytics then utilizes the exploration as a template for constructing the report. The report is saved […]


