Google was asked in what case will Google not select an exact match of a keyword versus a close matching keyword in the campaign. PPCGreg who asked this on Twitter said he is “seeing a growing number of instances where this is the case.”
Related Posts
AI in search: Insights from Bing’s Fabrice Canel
I recently connected with Fabrice Canel, a 26-year search veteran at Microsoft and principal product manager leading the team crawling, processing and indexing at Bing. Canel offers insights into the state of artificial intelligence in search and the integration of chat experiences in the new Bing. Can you discuss your most recent announcements with Bing Chat? Fabrice Canel (FC): In February 2023, we introduced the world to the all-new AI-powered Bing and Microsoft Edge, your copilot for the web. Since then, more users have been using […]
Google Ads Sports Betting Ads In Florida No Longer Allowed
Google Ads posted an update that you a no longer to promote sports betting services or ads in Florida using the Google Ads platform. Google said this is effective as of today, November 24, 2021.
Google: Firewalls or CDNs Issues Are The Most Common Reason For Blocking Googlebot
Gary Illyes from Google posted a new PSA on LinkedIn saying that the most common reason a site unexpectedly blocks Googlebot from crawling is due to a misconfiguration of a firewall or CDN.


