John Shehata is the Global Vice President of Audience Development Strategy & CRM at Condé Nast. John also founded NewzDash.com, an SEO software toolset for news publishers. But more importantly…
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Google Releases Video On Google Ads After Complaints From Rachel Maddow
If you missed it, last week, Rachel Maddow from MSNBC complained on Twitter that the Google Ads were not labeled and jumping in and out. Danny Sullivan from Google responded that Google always labels its ads and it doesn’t sound like those ads are from Google. In reaction, Google released a short video explained how ads appear in Search and that these ads are always labeled.
Microsoft Ads broad match modifier keywords now serving ad broad match
Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads. What’s happening. Currently, BMM keywords serve as phrase match, but they will now begin to serve as broad match. This change will be rolled out gradually, and Microsoft Advertising expects to maintain stable performance. The company has been working to improve the algorithmic performance of broad match, and it expects this change to deliver high-quality results. Advertisers who have tested this new system have reported […]
Reverse Google Image Search And Google Lens Coming Closer Together
Rajan Patel, VP of Engineering at Google where he leads teams working on Lens, AR, and Consumer Shopping, told me that Google Image Search and Google Lens are coming “closer together soon.” This was after I failed at using a reverse image search feature on Google Images.
