On 1st July 2021 we learned of the passing of Dan Bell, following a serious accident some weeks prior. Many of us in the SEO and wider digital marketing industry were lucky to know Dan and to count him as a friend. Whilst Dan and I were introduced due to our common career path, we were instantly and only friends. I wanted to collate a tribute to his life from some of his closest friends and colleagues, as well as explain to you, who may not have known him, exactly who Dan was.