Google July 2021 Core Update “Effectively Complete” On July 12th

When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.” Yet, creating and marketing videos goes far beyond YouTube findability. Videos can make your content better, your product easier to understand and your brand more credible and relatable. Further, videos continue to receive exposure on Page […]

TikTok has just announced three new features aimed at enhancing the LIVE experience and promoting greater brand safety, something that the app has been accused of neglecting in the past. The three new features are: The introduction of Multi-Guest Increasing the LIVE minimum age from 16 to 18 Introducing safety reminders for all LIVE guests TikTok is on a roll lately now announcing these updates and features just moments after launching Focused View, a new campaign objective targeting engaged users. Let’s dive in. The introduction of […]

Here is a recap of what happened in the search forums today…