Daily Search Forum Recap: July 15, 2021

Here is a recap of what happened in the search forums today…

Every PPC marketer aims to deliver improved performance month after month.  But once your Google Ads account is well-managed, optimized, and humming along, where should you turn to keep improving on performance? Often, your next area of focus should be content – and everything that happens after a prospect clicks on your ad.  Who are your ideal customers? If you’re an agency, this is the time to return to your client onboarding materials. Reacquaint yourself with the client’s goals and the types of customers they want […]