Daily Search Forum Recap: July 15, 2021

If you’ve seen a bunch of your Google ads getting disapproved over the last day or two, don’t worry. Google advertisers have seen a massive number of their ads being disapproved for various reasons, such as “malicious software” and “circumventing systems.” Anyone else getting hit with a wave of Google Merchant Center and Google Ads accounts disapprovals, in the last hour? 5 GMCs and 4 Ad accts Some of these accounts have been running with same site for year (sites built on Shopify, WordPress and custom).#googleads […]

The launch of Perspectives poses a challenge for content creators to up their content production game. It is a step toward Google’s narrative of writing content for users first. Today, most SEO content is “keyword-first,” aiming to fill content gaps and rank for specific terms. With Perspectives, Google tells us it favors content with fresh, original viewpoints tailored for individuals rather than the most optimized content.   There’s no better way to invigorate that shift in content production mindset than creating a SERP feature that rewards content […]

Google has made a change to its performance report around reporting on your Web Stories. This change may lead to seeing more impressions and clicks from Google Discover to your web stories.