Google has announced that is launched a new version of its AdSense code that improves ad performance. I assume that means it performs better with the page experience update and core web vitals metrics.
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Should Google Have Not Released The December 2020 Core Update When It Did?
As you know, Google released the December 2020 broad core update at 1pm ET on December 3, 2020. This was after Black Friday (November 27) and Cyber Monday (November 30) but before the actual holiday season – Chanukah is Thursday night (December 10th) and Christmas is later this month. Was this the right time to release a core update or should Google have held off until after January 1st?
Google: We Do Not Use The Trust Project Directly For Search Rankings
Back in 2017, Google announced that it was working with The Trust Project to help publishers use “eight trust indicators that newsrooms can add to their content.” But Google’s Danny Sullivan said that was the extent of it, and that Google does not use The Trust Project directly for how it ranks websites in its search results.
Google Ads Can Auto Apply Recommendations & New Recommendations For Discovery Campaigns
Google Ads can now automatically apply recommendations at scale, also Google Discovery campaigns now support recommendations and Google added more tools for your video ad campaigns.


