Google Ads is instituting a new three-strikes and your out policy starting in September 2021. Starting in September, Google will issue a warning and then up to three-strikes for violations of Google’s Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies. After the third strike, your account can be suspended.
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This day in search marketing history: February 2
Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020, finally took effect. Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Agencies were not happy with the first iteration of Google’s new Partners program requirements, particularly Google’s doubling of the 90-day spend threshold (from $10,000 to $20,000) and adding an optimization score requirement. Read all about […]
