Daily Search Forum Recap: July 23, 2021

Google’s John Mueller was asked about the impact of changing the author’s name on an article. John gave three pieces of advice in response to the question, (1) use author annotations, (2) rewritten content should use the new author’s name and (3) do not randomly change author names.

Understanding your target audience is essential to creating effective content. And one key way to do this is to use psychological classifications.  In Content creation: A psychological approach, I provided a sample of the psychological classifications that we have used, experimented with and tested.  In this article, we’ll take a deep dive into psychological profiling for better content creation, including: Classifications of personas.Culture/country differentiators.And some tools on how to develop your own customer personality profiling. Why a psychological approach matters to content creation  By understanding the […]

Here is a recap of what happened in the search forums today…