A few weeks ago marked the second Google Search Central Unconference edition, almost a year after the first one took place (though most probably remember the first edition under a slightly different name, the Virtual Webmaster Unconference).
Related Posts
How better landing page experience and ad relevance can boost your Google Ads performance
Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the advertiser and the consumer. Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to other advertisers. Google states that “a higher quality score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.” […]
Bing Summarized From Sources & The Web Answer Box
Microsoft Bing seems to be incorporating more of its Chat AI features into answer boxes in the main search results. Bing is testing a “summarized” box that gives you summary answers from X sources and the web.
