John Mueller said in this morning’s video that Google has changed how it handles soft 404 detection saying it looks at desktop vs mobile differently but in Search Console only reports what it shows in mobile and not on desktop. So if Google sees your mobile site showing a soft 404 for a specific page, it will label it as such but the desktop site might still show up in the search results for that page. John said this is new and kind of surprised him when he heard it.

We had a bit of a breather this week with the July 4th weekend and a bit of a slower news week. I did post a recap of the past month of Google SEO and webmaster topics, it was a big month…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Microsoft announced that it has launched new multimedia ads that can appear in the Bing Search results. These multimedia ads are pretty graphical and filled with real images. Microsoft said these ads use your own images, headlines, and descriptions “with the power of machine-learning technology, to deliver the best attention grabbing large visual.”

Google’s John Mueller told one publisher that “it’s possible that there’s just no SEO solution” to your Google ranking issues. He said sometimes it is not a technical or link building issue, sometimes it has to do with your content and your product and that “the site strategy is now obsolete.”

Google’s John Mueller said on Twitter that while it is not only okay but also expected for many sites to link from their home page to all of their internal pages, that it is not recommended to link from all of your webpages to all of your webpages.

Danny Sullivan of Google did one of his reminder blog posts on the Google blog to highlight on your website how customers can contact your company for support. Google said this can Google show your main phone number as opposed to a third-party support provider.

Google is testing on the mobile Chrome browser a sticky footer that contains the G logo on the left, followed by related search queries to refine your query. I personally cannot replicate this myself but Andrew Nechiporuk spotted this and shared this with me on Twitter.

Google’s John Mueller shared some of his thoughts on third-party metrics that try to replicate Google’s internal PageRank metrics. PageRank is one of many signals Google uses for ranking websites in Search, the importance of PageRank in Google’s search ranking algorithms have been debated over the years with more and more saying it has less weight now than it did early on.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

How to promote your music with Facebook and Instagram ads You’ve seen music ads all over your feeds and your stories, and the question on your mind might be: do social media ads actually work? The answer is, absolutely! As a musician, you can use social advertising to promote music, get your fans on your email list, or sell event tickets and merchandise.  If you’re curious how to run an effective ad campaign for your music, this beginner’s guide will teach you everything you need to know about Facebook ads for musicians. You’ll learn about how to choose a campaign […]

If you’re like a lot of artists, music marketing is that scary thing you’re supposed to do once you’ve finished making the music.  You’ve written and recorded a song or album you’re proud of. Now you need to get your existing fans excited, reach new listeners, and find more ways of earning money from your music. Yes, that’s where this whole music marketing thing comes in. If you’re reading this, it’s probably safe to assume you don’t have a fancy management team or big label handling your marketing. That’s okay. You can accomplish a lot with DIY music marketing tactics and […]

I spotted this funny chain of tweets on Twitter between different Google reps, each tagging a different Googler to answer a question. You won’t really learn much from it, but for some reason, it made me smile. You had the @AdsLiaison tag the @SearchLiaison, who then tagged @JohnMu for the answer.

Here is another interesting Microsoft Bing feature in its search results. Hover your mouse cursor over the pagination page selector on the footer of the search results and if you look at the search results above it, they all turn gray.

A very common question I see SEOs and publishers ask is that they see that Google Search Console shows them in position 3 for a query but when they look at the actual search results page, they are not in that position. Or similar related questions that what they see in the actual search results does not match what they see in the performance report in Search Console.