Google Merchant Center Will Enforce Accurate Manufacturer Part Numbers (MPN)

Google has launched a new help page that documents what Google calls the most common visual elements on the search results page. Here Google has laid out visually 22 elements found on the search results page, explaining what the elements look like, what they are called, and whether you can optimize your site for them. Visual Elements gallery of Google Search. You can find this new document over here in the Google help area. It helps you identify the most common and “impactful visual elements of […]

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other marketing tasks, can be overwhelming for managers, causing important notifications and optimization opportunities to be missed. Why use a campaign management tool? Campaign management software and tools allow advertisers and brands to streamline and automate different aspects of their advertising including planning, execution, bulk editing, sharing, monitoring, reporting, and analysis.  Other reasons teams may choose […]

Google is rolling out Performance Max experiments in Google Ads today. We knew this would come and now, I think for the first time but I might be wrong, we are seeing some advertisers gain access to this.