John Mueller of Google said on Reddit the other day that generally speaking he has seen that it is faster for sites to return to the Google search results after experiencing site downtime than it takes for the pages to drop out of the Google search results.
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Recently, Google’s John Mueller posted about what to do if your site goes offline. The advice was to serve a 503 server status code if the outage is short term. So someone asked if they can serve a 502 server status code instead. John Mueller said you shouldn’t.
Microsoft Advertising: Google Ad Import API, Countdown Customizers Seasonal Segments & More
Microsoft Advertising announced a bunch of additions and what is coming soon yesterday. Some of the bigger news is that you can now use the API to import your Google Ads data. Plus Microsoft added countdown customizers for Responsive Search Ads, Universal Event Tracking (UET) Tag Helper, seasonal segments available for In-market Audiences and more.
Where Google Doesn’t Let You Use Its Generative AI Features
On March 14th, Google published its Generative AI prohibited use policy that states where you are not allowed to use its AI features to create content and information. This is not specific to search but as many of you can imagine, this might one day, bridge over to Google’s webmaster guidelines (or search essentials).


