While last month was filled with algorithm updates this month wasn’t too much different. We had the July 2021 core update…
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Microsoft Performance Max import updates
Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms. They’ve also started a pilot program for importing Performance max campaigns that aren’t using a Merchant Center. The new experience will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA). Best practices. Microsoft outlines the following best practices for importing Performance Max campaigns using the Merchant Center. The following are best practices for importing Performance Max campaigns without Merchant Center. Use […]
