Related Posts
4 B2B paid media strategies to stay ahead of the curve
Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportunity to stretch yourself and find competitive gains in the coming months. This article discusses four initiatives I’ve seen drive great results for my B2B clients, including: Testing new channels to meet your audience where they are. Testing AI tools to increase your tactical efficiency and free strategic-planning bandwidth. Leaning into video. Incorporating customer feedback. You’ll also learn how you can put them to work […]
Google search study: 25.6% of desktop, 17.3% of mobile are zero-click
A new Semrush study has found that zero-click Google searches aren’t quite the boogeyman they’ve been made out to be in SEO circles in recent years. Where clicks went. Here’s an image summing up the findings for desktop Google searches: Image credit: Semrush Organic clicks: 45.1%Zero clicks: 25.6%Keyword change (zero-click, query refinement): 17.9% Clicks to other Google properties (eg, images, news, shopping) 9.7%Paid clicks: 1.8% And here’s an image summing up the findings for mobile Google searches: Image credit: Semrush Organic clicks: 43.1%Keyword change (zero-click, query refinement): […]
Google Business Profiles Products Price Ranges & Custom Call To Actions Going Away
Google Business Profiles will stop supporting price ranges for products and custom call to actions, starting February 15, 2023. Google will also remove any existing price ranges and all landing pages will have a “visit site” label.
