Laying On The Google Logo

The headline is intentionally misleading – but only insofar as using the term “ChatGPT” is concerned. “ChatGPT-like” immediately lets you, the reader, know the type of technology I’m referring to, instead of describing the system as “a text-generation model like GPT-2 or GPT-3.” (Also, the latter really wouldn’t be as clickable…) What we will be looking at in this article is an older, but highly relevant Google paper from 2020, “Generative Models are Unsupervised Predictors of Page Quality: A Colossal-Scale Study.” What is the paper about? […]

Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment. SEO is a long-term discipline and process. It demands a robust plan for strategy development and implementation in the technical, on-page and off-page areas of optimization. Not all sites are equal. Goals, conversions, starting points, opportunities, and organizational structures are some factors that determine how easy or hard it will be to reach SEO goals. Over my career, I have worked with hundreds of brands, […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said search results are more relevant today…