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E-commerce is expected to grow by 15.5% this year, to $236 billion. In the US, online sales might finally eclipse brick-and-mortar, making e-commerce the most significant way to drive Q4 revenue. This means that now more than ever, savvy brands need actionable ways to boost Q4 performance and attribution across key e-commerce channels – from SEO and email to paid search, social, Amazon and SMS. Moreover, in order to be effective across each of these, brands need a coordinated, cross-channel approach to move shoppers quickly from […]
