So now there are some SEOs asking if it makes sense for you to replace your HTML title tag with the title Google selected to show in the Google search results. John Mueller from Google said no, don’t just do that blindly – if it makes things better for your users, sure but don’t assume Google’s algorithms are right here.
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Google I/O is this Wednesday, and while I/O often does not have much core search news, this year, we expect that to change with Google demonstrating and hopefully launching new AI-powered features within Google Search. “Google plans to make its search engine more “visual, snackable, personal, and human,” with a focus on serving young people globally, according to the documents,” reported the Wall Street Journal. Moving away from ten blue links. Google is supposedly going to make shifts away from listing the classic “ten blue links,” […]
TikTok launches Inventory Filters for safe ad placements
TikTok recognizes that not all of the content on its platform will resonate with all viewers. The Inventory Filter provides brands with options to show or not show their content near brands or videos that aren’t similar in nature. The solution is embedded in the TikTok Ads Manager and empowers advertisers with the options to choose where their content is displayed. What does it mean. The TikTok Inventory Filters give advertisers three layers and tiers of video inventory. These tiers are created by TikTok’s own policies as […]
