Google’s John Mueller was asked a two part question on the last video hangout he conducted. The first was, does it still take several months for Google to reevaluate the quality of a site. The second is, how do you know that you are on the right path to doing well after the next core update.

Here is a recap of what happened in the search forums today…

Gary Illyes from Google posted on Reddit that he is looking for examples of where GoogleBot might not be behaving. Specifically he wants examples of “cases where refresh crawls are going nuts.” I assume this means where Googlebot is recrawling pages in a very aggressive manner.

In part one, Brett and I spoke about his passion for paid search and helping others in the industry. In part two with Brett Bodofsky, after the cops left the scene, we spoke about common themes of a third party PPC integration…

Danny Sullivan of Google said on Twitter that the search company is “working on improving our responses” to making edits to some of the data shown in knowledge panels. The issue here is with some professors having a title professor but others gaining a subtitle, like law professor, and if that is correct or not.

John Mueller, a Google search advocate, said on Twitter that most of the updates Google does related to Google Search are not in response to any spam action. So it is not like Google is reacting to spam all day with various Google algorithm updates.

I am seeing signs again of yet another weekend search ranking update from Google Search. Again, this is unconfirmed and it is hard to tell what this is from. It might be the tail-end of the Google link spam update, which is not fully done rolling out, even as of Friday. Or it might be something new.

Here is a recap of what happened in the search forums today…

Google has posted a document about upcoming changes to the Google podcasting requirements coming by September 21, 2021. All podcast RSS feeds must now include more details on the show level to be eligible to appear in Google Search and Podcasts recommendations.

Google has confirmed that it did not make changes to its Google My Business reviews policies despite the SEC rule change. Google told Colan Nielsen, “the policies currently applied to Google Reviews do not differ for different business types or categories. We do not have special enforcement, requirements or functionality for financial advisors at the moment.”

Google launched a new ad format for the Google AdSense ad units named full-screen inline ads. Full-screen inline ads are full-screen banner ads that appear inline with your content as a user scrolls the page.

Microsoft Bing is testing a bit more color in its Bing Search results interface. When you mouse over a hyperlink, Bing may color that link orange as opposed to just keeping it blue and then underlining the link.

John Mueller of Google said that by just moving a link from one position on a page to another position on a page – you likely won’t see any ranking boost from that action. He said on Twitter “I wouldn’t assume that you’d get a boost out of just moving links from one part of the page to another part though.”

This past weekend we had yet another unconfirmed update around August 6th. Google may be having an indexing bug for the past month or so where pages are dropping in and out of the index…

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